Seller Central is where you add your vehicles, get inquiries and callbacks in one queue, and see pipeline and revenue in a single dashboard. No spreadsheets or lost WhatsApp threads.
What you get
All inquiries and callbacks in one list. Assign an owner, set a follow-up, reply from the dashboard. Pipeline and revenue in one view so you know what's moving.
Lead queue
One list
All inquiries and callbacks in one place
Assign and follow up
Clear ownership
No lead left without an owner
Pipeline view
By stage
See where each deal stands
Included in your account
Onboarding
Step-by-step setup · List your first vehicle and invite team
Docs and API
Available in Resources · For integration or bulk operations
Dashboard
Pipeline and revenue · Leads, listings, and revenue in one place
What Seller Central does
You add vehicles. Inquiries land in your queue. You assign, follow up, and reply from the dashboard. Pipeline and revenue stay visible so you're not guessing.
One place to add your inventory. Choose how each unit is offered: fixed price, rental, or timed auction. Your listings appear on CarStrel where buyers and renters browse.
When someone asks about a vehicle or requests a callback, it shows up in your lead list. Assign an owner, set a follow-up date, and reply from the dashboard so nothing gets lost in email or WhatsApp.
See leads by stage, which listings get the most interest, and revenue from sales and rentals. So you know what's moving and what isn't.
Run timed auctions on specific vehicles. Bidders compete; you set a reserve. Useful for aged stock or when you want a clear sale date.
How it works
Add your vehicles. When someone inquires, they show up in your queue. You assign, follow up, and use the dashboard to see pipeline and revenue.
You do
List vehicles, assign leads, close deals
You see
Pipeline by stage, revenue, which listings get interest
Create listings for sale, rental, or auction. Set prices, upload photos, add details. You can configure team access so the right people manage the right listings.
Inquiries and callback requests land in your queue. Assign them, set follow-ups, and use built-in messaging so the whole team sees the conversation.
The dashboard shows lead stages, which vehicles get interest, and revenue. Use it in weekly review to see where deals stall and who's responsible.
What's in the dashboard
One place for your inventory, your lead and callback queue, and your pipeline and revenue. So you're not switching between tools or digging through email.
A simple way to run your week: who handles leads, how listings are updated, and how pipeline and revenue look. So nothing slips and everyone knows who owns what.
Set who responds to new inquiries and how quickly. Use the queue to assign owners and escalation so every lead has someone responsible.
Keep listings up to date and use the tools to promote inventory. The dashboard shows which listings get traction.
Move leads through stages and close deals. The dashboard reflects pipeline and revenue so you can spot bottlenecks.
Dashboard shows
Lead count by stage, which listings get the most interest, and revenue from sales and rentals. Use it in a short weekly check to see where deals are and who's responsible.
Leads by stage
New, contacted, test drive, offer, closed
Listings with most interest
Views and lead count per vehicle
Revenue
Sales and rentals by period
Callbacks and follow-ups
What's due and who owns it