Dealer onboarding

List → Lead → Close: run your yard from one desk.

See how CarStrel helps yards capture WhatsApp inquiries in one inbox, verify SafePay deposits before handover, and run sale, rental, and auction from the same dashboard. We're onboarding founding dealerships in Nairobi with white-glove setup.

Westlands Auto Yard

westlandsauto.co.ke

Your brandLive yard

WhatsApp · needs reply

Toyota Prado TX · buy inquiry

James M. · 2 min ago · assigned to Jane

On the lot

12 listed
  • Toyota Hilux · 2021

    KES 2.85M · 14 views today

    Sale
KES 50,000 SafePay deposit verified · Hilux sale
Powered by CarStrelWhite-label · API · your domain
What dealers get

Everything a yard needs to sell, not just advertise.

List sale, rental, and auction stock. Capture every inquiry. Assign owners. Close with visibility on pipeline and revenue. That is the CarStrel difference from classifieds alone.


Stock your lot: sale, rental, or auction

Dealers list every unit the way it should sell. Fixed price, rental fleet, or timed auction from one inventory desk, live where buyers already shop on CarStrel.

One dealer inbox for every inquiry

Web leads, callbacks, and WhatsApp land in your sales queue. Assign a rep, set follow-up, and reply from the dashboard so deals do not die in personal chats.

Pipeline and revenue your principal can trust

Lead stages, hot listings, and closed revenue in one view. Run the yard on numbers, not guesswork or end-of-month spreadsheets.

Auctions that move aged stock fast

Timed auctions with reserve protection. Dealers use them when they need a firm sale date and competitive bidding, not another month on the lot.

CarStrel dealer team managing vehicle inventory at a modern dealership
How it works

List, win the lead, close. That is the dealer loop.

Publish stock, capture every buyer in one inbox, then move deals through to payment and handover. The same flow top dealerships use every day on CarStrel.

You do

List vehicles, assign leads, close deals

You see

Pipeline by stage, revenue, listing performance

  1. Step 01

    Add your inventory

    Create listings for sale, rental, or auction. Set prices, upload photos, add details. Configure team access so the right people manage the right listings.

  2. Step 02

    Handle leads in one place

    Inquiries and callback requests land in your queue. Assign them, set follow-ups, and use built-in messaging so the whole team sees the conversation.

  3. Step 03

    See what's working and double down

    The dashboard shows lead stages, which vehicles get interest, and revenue. Use it in your weekly review to see where deals stall and who's responsible.

What's in the dashboard

The command centre for your yard.

Inventory, lead desk, pipeline, and revenue in one screen. Dealers stop juggling classifieds, personal WhatsApp, and spreadsheets because CarStrel runs the full sale.

Listings01 / 03

Inventory you control

  • Add vehicles for sale, rental, or auction from one dashboard.
  • Set team roles and who can edit which listings.
  • See views and leads per listing so you know what's performing.
Leads02 / 03

Nothing slips through

  • Lead list and callback queue with assignee and follow-up date.
  • Test drives, offers, and chat in one thread per lead.
  • Reminders so follow-ups don't get missed.
Revenue03 / 03

Pipeline made visible

  • Pipeline stages so you see where each lead sits.
  • Revenue from sales and rentals in one view.
  • Export or filter by date range for your own reporting.
Weekly rhythm

How disciplined dealers run the week.

Clear owners on leads, fresh listings, and an honest pipeline review. The habits that separate yards that close from yards that chase buyers all month.

Lead and callback handling

Set who responds to new inquiries and how quickly. Use the queue to assign owners and escalate so every lead has someone responsible.

  • Assignee per lead
  • Follow-up dates
  • Escalation when stuck

Listing and campaign basics

Keep listings up to date and use the tools to promote inventory. The dashboard shows which listings get traction.

  • Listing freshness
  • Promotions per vehicle
  • Performance by listing

Pipeline and close

Move leads through stages and close deals. The dashboard reflects pipeline and revenue so you can spot bottlenecks.

  • Stages up to date
  • Closed-won vs lost
  • Revenue by period
Get started

Set up your yard desk on CarStrel.

One unified desk for inventory, leads, and pipeline. Free to list — you keep 97.5% when you close.

  • List sale, rental, or auction
  • One lead queue
  • Pipeline and revenue view